Taking a look at some media trends in the digital age
Taking a look at some media trends in the digital age
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Having a look at some of the recent changes and developments in television and digital content.
In the existing digital age, mobile phones have become one of the most prevalent instruments that people are using to view videos and gain access to media. These days, many social media channels are offering unlimited feeds of brief, successive videos, that are growing in popularity among mobile phone users. In fact, statistics show that that internationally, mobile content viewing is on the rise, revealing that short form media is one of the fastest growing media trends today. These platforms allow users to see a variety of personalised material and react quickly, making these videos a lot more engaging and addicting than traditional content. Short form videos are also being used more often for news and instructional purposes, not just for entertainment. Consequently, this trend is shifting the way individuals are actively seeking for and expecting to get information, in a quicker, shorter and more visual format.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the increase of internet streaming platforms and short form video content, the method by which individuals are getting their information is also shifting. People are increasingly turning towards internet news sources, instead of watching TV, to discover present worldly affairs. Nevertheless, at the same time, due to a continuous flow of knowledge, people are becoming overwhelmed by big quantities click here of content. In reaction to this, news organisations are re-engaging audiences by making short form content that is clearer and simpler to navigate. These days it is common to find news channels that have mass followings on social media sites. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this technique has been necessary for providing individuals with trusted and authenticated news sources, in a format they can readily access.
Recently, with the growth of digital content, the way in which individuals take in media has evolved considerably. For several years, standard television was the primary source of family home entertainment for many people. Nevertheless, after the advancement of internet streaming services, many audiences are turning away from set up television, specifically among younger people. Rather, international media content analysis shows that more individuals are buying subscriptions to streaming services, which strongly affirms the switch in audience intake habits. These options are popular for enabling people to enjoy the shows and movies they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the appeal of streaming platforms as a prominent media consumption habit among audiences today. These modifications show the move towards user-controlled viewing interests in the market.
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